MY LIFE IN IMAGES

So I’m now playing catchup a bit as I’m already into the 76th day of 365:2010. For those that don’t know it’s the simple premise of taking a photo every day, though the rules I have imposed on myself is that the image must have been taken and uploaded on the date,  no using old images allowed! So here are my favourite images from January:

ABSOLUT SEQUINS
Still life taken indoors with a simple table lamp and my Sony DSLR

LAMP SHADOWS
Simple photo of a floor lamp in my lounge, tinted and softened using the PS Mobile iPhone app

CAGES IN THE SKY
A laneway art installation of George St, taken with my iPhone

CRISS CROSS CLOUDS
Reflection of the sky in the new Macquarie Building down in the King St Wharf area, taken with my iPhone.

If you want to see more of 365:2010 you can visit the set on Flickr and if you have a Facebook account you can become a fan and get the photo posted daily to your news feed.

Time for another logo update, this time it’s Pepsi, and with a logo change comes an update of package design. These two examples were found in a local supermarket, going left to right, old Pepsi can, new Pepsi can, old Pepsi Max bottle, new Pepsi Max bottle. The change is finally being rolled out in Australia after launching in the US earlier in the year and being rolled out across the world, the UK got the re-brand in August.

As you can see the red, white and blue logo has had a major update and the Pepsi wordmark changes from italicised caps to a circular lowercase font. The introduction over here is a little different to the US, take a look at the rebrand gallery and you’ll notice that the logo is slightly different between standard Pepsi, Pepsi Max and Diet Pepsi products (the white element is thinner in diet products and bigger in the max product, clever ey!).

There’s tons of info out there on the web about the rebrand exercise (though the Australian site isn’t that great or up to date!) so I won’t repeat it all here but if you’re a design geek like me then you can find out more at pepsico.com and in this document detailing how the logo evolved.